Case study：Appier
Appier's entry into France faced critical challenges:
Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to boost business decision-making. Appier’s products are designed to help companies develop a holistic view of their customers, understand their preferences, anticipate their actions and ultimately make decisions that lead to better business results.
- A marked deficit in knowledge of local tax policy: Appier found itself navigating uncharted territory of complex tax regulations specific to France. The lack of in-depth knowledge of local tax laws meant potential vulnerabilities in terms of compliance and financial optimization.
- nascent understanding of the region’s unique financial landscape: The intricacies of the French financial ecosystem presented a steep learning curve for Appier. The company had to adapt quickly to the distinct economic practices, consumer behavior and market dynamics that characterize the French business environment.
Solutions and results
Our collaboration with Appier was crucial. We orchestrated the establishment of a direct communication channel with local tax authorities, enabling us to successfully challenge certain taxes imposed and avoid unjustified tax liabilities. In addition, we provided Appier with incisive insights into their financial position, clarified prevailing complexities and anticipated potential risks. This strategic partnership facilitated a seamless integration of Appier’s financial operations into the French business environment, ensuring tax compliance and prudence.